§1 PRIVACY INFORMATION.
FOR USERS

Data protection information about our processing of personal data in accordance with Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR)

Dear User,
we are pleased about your interest. In accordance with the requirements of Articles 13, 14 and 21 of the General Data Protection Regulation (DSGVO), we hereby inform you about the processing of personal data provided by you as part of the process, as well as any personal data collected by us, and your rights in this regard. To ensure that you are fully informed about the processing of your personal data as part of this process, please take note of the information below.

1. RESPONSIBLE ENTITY UNDER DATA PROTECTION LAW

MatchManao GmbH
Flößaustrasse 122, 90763 Fuerth, Germany
+49 (0) 151 6526 3767
info@matchmanao.de
www.matchmanao.de

2. CONTACT DATA OF THE DATA PROTECTION OFFICER

Attorney Hans Georg Bauer
bauer@hgb-rechtsanwalt.de
+49 40 5530 -2233

3. PURPOSES AND LEGAL BASIS OF PROCESSING

We process your personal data in accordance with the provisions of the European Data Protection Regulation (EU-DSGVO) and the German Federal Data Protection Act (BDSG), to the extent necessary for the proposals or mediations.

Furthermore, we may process your personal data if this is necessary for the fulfillment of legal obligations (Art. 6 para. 1 lit. c DSGVO) or for the defense of asserted legal claims against us. The legal basis for this is Art. 6 (1) lit. f DSGVO.

The legitimate interest is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG). If you give us express consent to process personal data for specific purposes, the lawfulness of this processing is based on your consent pursuant to Art. 6 (1) lit. a DSGVO. Consent given can be revoked at any time, with effect for the future (see section 9 of this privacy information).

4. CATEGORIES OF PERSONAL DATA

We only process data that is related to your participation in our software. This may be general data about you (name, address, contact details, etc.), information about your professional qualifications and school education, information about professional training and, if applicable, other data that you provide to us in connection with your participation.

5. SOURCES OF DATA

We process personal data that we receive from you by mail or digitally in the course of contacting you or referring you, or that you transmit to us via other means.

6. RECIPIENTS OF DATA

We disclose your personal data within our company exclusively to the areas and persons who need this data to fulfill contractual and legal obligations or to implement our legitimate interest.

Your personal data is processed on our behalf on the basis of order processing contracts pursuant to Art. 28 DSGVO. In these cases, we ensure that the processing of personal data is carried out in accordance with the provisions of the DSGVO. Otherwise, data will only be forwarded to recipients outside the company if this is permitted or required by law, if the forwarding is necessary for the fulfillment of legal obligations or if we have your consent.

7. TRANSFER TO A THIRD COUNTRY

We do not intend to transfer data to a third country.

See also §2 item 21

8. DURATION OF DATA STORAGE / POOL SHARING

We store your personal data as long as it is necessary. Your personal data will be deleted a maximum of six months after termination of the contract, unless longer storage is legally required or permitted. We store your personal data beyond this only insofar as this is required by law or in a specific case for the assertion, exercise or defense of legal claims for the duration of a legal dispute.

In the event that you have consented to a longer storage of your personal data, we will store it in accordance with your declaration of consent.

Furthermore, you have the opportunity to give us your consent to be included in our talent pool. This allows us to continue to consider you in our selection process for suitable vacancies in the future. If we have your consent to do so, we will store your data in our talent pool in accordance with your consent or, if applicable, future consents.

9. YOUR RIGHTS

Every data subject has the right to information under Article 15 of the GDPR, the right to rectification under Article 16 of the GDPR, the right to erasure under Article 17 of the GDPR, the right to restriction of processing under Article 18 of the GDPR, the right to notification under Article 19 of the GDPR and the right to data portability under Article 20 of the GDPR. In addition, you have the right to lodge a complaint with a data protection supervisory authority pursuant to Art. 77 DSGVO if you believe that the processing of your personal data is not lawful. The right of appeal is without prejudice to any other administrative or judicial remedy.

If the processing of data is based on your consent, you are entitled to revoke your consent to the use of your personal data at any time in accordance with Art. 7 DSGVO. Please note that the revocation is only effective for the future. Processing that took place before the revocation is not affected. Please also note that we may need to retain certain data for a certain period of time in order to comply with legal requirements (see section 8 of this privacy information).

Right of objection

Insofar as the processing of your personal data is carried out for the protection of legitimate interests pursuant to Art. 6 Para. 1 lit. f DSGVO, you have the right, pursuant to Art. 21 DSGVO, to object to the processing of this data at any time for reasons arising from your particular situation. We will then no longer process this personal data unless we can demonstrate compelling legitimate grounds for the processing. These must override your interests, rights and freedoms, or the processing must serve the assertion, exercise or defense of legal claims.

To protect your rights, please feel free to contact us.

10. REQUIREMENT TO PROVIDE PERSONAL DATA

You are not required to provide any information about your personal data. However, please note that this is necessary for the decision on a contract conclusion in relation to an employment relationship with. To the extent that you do not provide us with personal data, we cannot make a decision to establish an employment relationship or otherwise assign you. We recommend that, as part of your participation, you only provide personal data that is necessary for the performance of the contract.

§2 Data protection (general)

1. “Collection of personal data when visiting the website”

In the case of merely informational use of the website, i.e. if you do not register or otherwise transmit information to us, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 para. 1 p. 1 lit. f DS-GVO):

– IP address
– Date and time of the request
– Time zone difference from Greenwich Mean Time (GMT)
– Content of the request (specific page)
– Access status/HTTP status code
– Amount of data transferred in each case
– Website from which the request comes
– browser
– Operating system and its interface
– Language and version of the browser software.

2. Use of our portal

As far as you want to use the full functionality of the portal, you must register. We use the so-called double-opt-in procedure for registration, i.e. your registration is only completed when you have previously confirmed your registration via a confirmation e-mail sent to you for this purpose by clicking on the link contained therein. If your confirmation in this regard does not take place within 30 days, your registration will be deleted from our database.

3. Information you provide to us upon registration

Access data:.
Category: username, login email address, password.
Visibility: your access data is not visible to third parties. We will not share this data with third parties under any circumstances.
Storage period: We delete this data when you delete your user account.
Legal basis: The legal basis for this processing of personal data is Art. 6 I b) EU-DSGVO.

Mandatory information in the profile:
Category: Last name, first name, address, date of birth, phone number, short description, job title, hourly rate, fields, industries, skills.
Visibility: Of the mandatory information, the following are always and unrestrictedly visible to other registered users: First name, photo, short description, job title, areas, industries, skills.
Storage period: We delete this data when you delete your user account.
Legal basis: The legal basis for this processing of personal data is Art. 6 I b) EU-DSGVO.

Optional information in the profile:.
Category: intro to your references, references
Visibility: your optional details will be visible to other logged in users after you enter them.
Privacy: You can revoke the optional details at any time for the future by deleting the relevant details in your profile
Storage period: Unless you have already deleted the data yourself, we will delete it when you delete your user account.
Legal basis: The legal basis for this processing of personal data is Art. 6 I b) EU-DSGVO.

Information for your project partner:.
Category: email address, phone number, information from the briefing / offer.
Visibility: These details from your profile are displayed to your project partners for ongoing projects.
Storage period: We store this data until the deletion of your user account or beyond until the data is no longer subject to tax, commercial or other legal storage obligations.
Legal basis: The legal basis for this processing of personal data is Art. 6 I b) EU-DSGVO.

Matching information:.
Category: Answers from your personal questionnaire, street, house number, zip code, city.
Visibility: These details are only processed by our algorithm and are not displayed anywhere.
Storage period: We store this data until the deletion of your user account or beyond until the data is no longer subject to tax, commercial or other legal storage obligations.
Legal basis: The legal basis for this processing of personal data is Art. 6 I b) EU-DSGVO.

4. Basic types of data processed:

Inventory data (e.g., name, address).
Contact data (e.g., email, phone numbers).
Content data (e.g., photo, brief description, references, text input).
Contract data (e.g., customer category).
Usage data (e.g., web pages visited, interest in content, access times).
Meta/communication data (e.g., device information, IP addresses).

5. Processing of special categories of data (Art. 9(1) DSGVO):

The following, no special categories of data are processed.

6. categories of data subjects:

Customers / interested parties / suppliers
Users of the online offer
In the following, we also refer to the data subjects collectively as “users”.

7. Purpose of the processing:

Provision of the online offer, its content and functions.
Provision of contractual services, service and customer care.
Answering contact requests and communication with users.
Security measures.

8. Relevant legal basis

In accordance with Art. 13 DSGVO, we inform you about the legal bases of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 DSGVO, the legal basis for processing for the performance of our services and implementation of contractual measures and responding to requests is Art. 6(1)(b) DSGVO, the legal basis for processing for the performance of our legal obligations is Art. 6(1)(c) DSGVO, and the legal basis for processing for the protection of our legitimate interests is Art. 6(1)(f) DSGVO. In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) lit. d DSGVO serves as the legal basis.

9. Changes and updates to the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes in the data processing operations carried out by us make it necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

10. Security measures

10.1 We take appropriate technical and organizational measures in accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk; The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access concerning them, input, disclosure, ensuring availability and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, deletion of data and response to data compromise. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Article 25 of the GDPR).

10.2 The security measures include in particular the encrypted transmission of data between your browser and our server.

11. Cooperation with processors and third parties

11.1 Insofar as we disclose data to other persons and companies (order processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is necessary for the performance of the contract pursuant to Art. 6 (1) lit. b DSGVO), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

11.2 If we commission third parties with the processing of data on the basis of a so-called “order processing agreement”, this is done on the basis of Art. 28 DSGVO.

12. Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using third-party services or disclosing, or transferring data to third parties, this will only be done if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the processing of data in a third country only if the special requirements of Art. 44 et seq. DSGVO are met. I.e. the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA by the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

13. Data subjects’ rights

13.1 You have the right to request confirmation as to whether data in question is being processed and to information about this data, as well as further information and a copy of the data in accordance with Article 15 of the GDPR.

13.2 You have the right according to. Article 16 of the GDPR the right to request the completion of the data concerning you or the correction of incorrect data concerning you.

13.3 In accordance with Art. 17 of the GDPR, you have the right to demand that the data in question be deleted without delay or, alternatively, in accordance with Art. 18 of the GDPR, to demand that the processing of the data be restricted.

13.4 You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 of the GDPR and to request that it be transferred to other data controllers.

13.5 You also have the right to lodge a complaint with the competent supervisory authority pursuant to Art. 77 DSGVO.

14. Right of withdrawal

You have the right to revoke any consent given in accordance with Art. 7 (3) DSGVO with effect for the future.

15. Right to object

You may object to the future processing of data relating to you in accordance with Art. 21 DSGVO at any time. The objection may be made in particular against processing for purposes of direct marketing.

16. Cookies and right to object to direct marketing

We use temporary and permanent cookies, i.e. small files that are stored on users’ devices (for an explanation of the term and its function, see the last section of this Privacy Policy). In part, the cookies serve security purposes or are necessary for the operation of our online offer (e.g., for the display of the website) or to store the user decision when confirming the cookie banner. In addition, we or our technology partners use cookies for range measurement and marketing purposes, about which users are informed in the course of the privacy policy.

A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the U.S. site https://www.aboutads.info/choices/ or the EU site https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that then not all functions of this online offer can be used.

17. Deletion of data

17.1 The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 DSGVO. Unless expressly stated in the context of this Privacy Policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.

17.2 According to legal requirements, the storage is carried out in particular for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balances, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

18. Provision of contractual services

18.1 We process inventory data (e.g., names and addresses as well as contact data of users), contractual data (e.g., services used, names of contact persons) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit b. DSGVO. The entries marked as mandatory in online forms are required for the conclusion of the contract.

18.2 Users can optionally create a user account, in which they can view their projects in particular. As part of the registration process, users will be provided with the required mandatory information. The user accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data with regard to the user account will be deleted, subject to their retention is necessary for commercial or tax reasons in accordance with Art. 6 para. 1 lit. c DSGVO. It is the responsibility of the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

18.3 In the context of registration and renewed registrations as well as use of our platform, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users in protection against misuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c DSGVO.

18.4 We process usage data (e.g., the web pages visited on our online offer, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, e.g., in order to display product information to users based on the services they have used to date.

18.5 The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of storing the data is reviewed every three years; in the case of legal archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) storage obligation); information in the customer account remains until its deletion.

19. Contacting

19.1 When contacting us (via contact form or e-mail), the user’s details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 para. 1 lit. b) DSGVO.

19.2 The user’s data may be stored in our customer relationship management system (CRM system) or comparable inquiry organization.

19.3 We delete the inquiries if they are no longer necessary. We review the necessity every two years; we store inquiries from customers who have a customer account permanently and refer to the customer account details for deletion. In the case of legal archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

20. Collection of access data and log files

20.1 We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

20.2 Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is required for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.

21. online presences in social media

21.1 We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.

21.2 Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

22 Cookies & Reach measurement

22.1 Cookies are information that is transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies may be small files or other types of information storage.

22.2 We use “session cookies”, which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close the browser, for example.

22.3 Users will be informed about the use of cookies in the context of pseudonymous reach measurement within the scope of this privacy policy.

22.4 If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

22.5 You can object to the use of cookies that are used for range measurement and advertising purposes via the deactivation page of the network advertising initiative (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).

23. Google Analytics

23.1 We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

23.2 Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

23.3 Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the Internet. In doing so, pseudonymous usage profiles of the users can be created from the processed data.

23.4 We use Google Analytics to display the ads placed within Google’s advertising services and those of its partners only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called “Remarketing Audiences” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to ensure that our advertisements correspond to the potential interest of users and do not have a harassing effect.

23.5 We only use Google Analytics with IP anonymization enabled. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

23.6 The IP address transmitted by the user’s browser is not merged with other data from Google. Users may prevent the storage of cookies by selecting the appropriate settings on their browser software; users may also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

23.7 For more information about Google’s data use, settings and opt-out options, please visit Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Data Use by Google When You Use Our Partners’ Websites or Apps”), https://policies.google.com/technologies/ads (“Data Use for Advertising Purposes”), https://adssettings.google.com/authenticated (“Managing Information Google Uses to Show You Advertising”).

24. Google Re/Marketing Services

24.1 We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the marketing and remarketing services (in short “Google marketing services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

24.2 Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

24.3 The Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she was interested in on other websites, this is referred to as “remarketing”. For these purposes, when our website and other websites on which Google marketing services are active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is transferred in full to a Google server in the USA and shortened there. The IP address will not be merged with data of the user within other offers of Google. The aforementioned information may also be linked on the part of Google with such information from other sources. If the user subsequently visits other websites, he can be shown ads tailored to his interests.

24.4 User data is processed pseudonymously within the scope of Google marketing services. I.e. Google does not store and process e.g. the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the USA.

24.5 The Google marketing services used by us include, among others, the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained using the cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

24.6 We may integrate third-party advertisements based on the Google marketing service “DoubleClick”. DoubleClick uses cookies that enable Google and its partner websites to serve ads based on users’ visits to this website or other websites on the Internet.

24.7 We may integrate third-party advertisements based on the Google marketing service “AdSense”. AdSense uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the Internet.

24.8 We may also use the service “Google Optimizer”. Google Optimizer allows us to track the effect of various changes to a website (e.g. changes to the input fields, design, etc.) as part of so-called “A/B testing”. Cookies are placed on users’ devices for these testing purposes. Only pseudonymous data of the users is processed in the process.

24.9 Furthermore, we may use the “Google Tag Manager” to integrate and manage the Google analysis and marketing services on our website.

24.10. For more information on the use of data for marketing purposes by Google, please refer to the overview page: https://policies.google.com/technologies/ads, Google’s privacy policy is available at https://policies.google.com/privacy.

24.11. If you wish to object to interest-based advertising by Google marketing services, you can use the settings and opt-out options provided by Google: https://adssettings.google.com/authenticated.

25. Facebook, Custom Audiences and Facebook Marketing Services

25.1 Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.

25.2 Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

25.3 With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

25.4 Furthermore, when using the Facebook Pixel, we use the additional function “extended matching” (data such as telephone numbers, email addresses or Facebook IDs of the users) to create target groups (“Custom Audiences” or “Look Alike Audiences”) are transmitted to Facebook (encrypted). Further information on “advanced matching”: https://www.facebook.com/business/help/611774685654668).

25.5 We also use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process takes place in encrypted form. The upload is used solely to determine recipients of our Facebook ads. In this way, we want to ensure that the ads are only displayed to users who have an interest in our information and services.

25.6 The processing of data by Facebook takes place within the framework of Facebook’s data use policy. Accordingly, general guidance on the display of Facebook Ads, in Facebook’s Data Use Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, see Facebook’s Help section: https://www.facebook.com/business/help/651294705016616.

25.7 You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions there for usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are made platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

25.8 To prevent the collection of your data using the Facebook pixel on our website, please click the button at the top of the page: Up.
Note: When you click the link, an “opt-out” cookie will be stored on your device. If you delete the cookies in this browser, then you must click the link again. Furthermore, the opt-out is only valid within the browser you are using and only within our web domain where the link was clicked.

25.9 You may further opt-out of the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (https://optout.networkadvertising.org/) and additionally the U.S. website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).

26. Facebook Social Plugins

26.1 We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

26.2 Facebook is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

26.3 When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the servers of Facebook. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offer by the latter. In the process, usage profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform the users according to our level of knowledge.

26.4 By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will learn and store his or her IP address. According to Facebook, only an anonymized IP address is stored in Germany.

26.5 The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options for protecting the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

26.6 If a user is a Facebook member and does not want Facebook to collect data about him/her via this online offer and link it to his/her membership data stored with Facebook, he/she must log out of Facebook and delete his/her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes, are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page https://www.aboutads.info/choices/ or the EU page https://www.youronlinechoices.com/. The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

27th Newsletter

27.1 With the following instructions, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

27.2 Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. Insofar as the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.

27.3 Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

27.4 Dispatch service provider: The newsletter is dispatched using “MailChimp”, a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

27.5 Furthermore, according to its own information, the shipping service provider may use this data in pseudonymous form, i.e. without attribution to a user, to optimize or improve its own services, e.g. to technically optimize the shipping and display of the newsletter or for statistical purposes to determine from which countries the recipients come. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

27.6 Registration data: To register for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter.

27.7 Performance measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

27.8 The dispatch of the newsletter and the measurement of success are based on the consent of the recipients in accordance with 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 para. 2 No. 3 UWG or on the basis of the legal permission in accordance with § 7 para. 3 UWG.

27.9 The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO and serves as proof of consent to receive the newsletter.

27.10. Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled this subscription, their personal data will be deleted.

28. Integration of third-party services and content

28.1 We use within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

28.2 The following presentation provides an overview of third-party providers and their content, along with links to their privacy statements, which contain further information on the processing of data and, in part, already mentioned here, objection options (so-called opt-out):

  • If our customers use third-party payment services (e.g. PayPal or Sofortüberweisung), the terms and conditions and privacy notices of the respective third-party providers apply, which are available within the respective websites, or transaction applications.
  • .

  • External fonts from Google, LLC., https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts is done by a server call at Google (usually in the USA). Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
  • Maps provided by the service “Google Maps” of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
  • Videos of the platform “YouTube” of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
  • Functions of the Google+ service are integrated within our online offer. These functions are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the content of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Google+. Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
  • Functions of the service Instagram are integrated within our online offer. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA integrated. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram. Privacy policy: https://instagram.com/about/legal/privacy/.
  • Within our online offer, we use the marketing functions (so-called “LinkedIn Insight Tag”) of the network LinkedIn. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. With the help of the LinkedIn Insight Tag, we can in particular analyze the success of our campaigns within LinkedIn or determine target groups for them based on the interaction of users with our online offer. If you are registered with LinkedIn, it is possible for LinkedIn to assign your interaction with our online offering to your user account. Also, if you click the “Recommend Button” of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to associate your visit to our website with you and your user account. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • We use social plugins of the social network Pinterest, which is operated by Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the visited websites that also contain Pinterest functions, type and settings of the browser, date and time of the request, your usage of Pinterest as well as cookies. Privacy Policy: https://about.pinterest.com/de/privacy-policy.
  • Within our online offer, functions of the service, or the platform Twitter can be integrated (hereinafter referred to as “Twitter”). Twitter is an offer of Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the display of our posts within Twitter within our online offer, the link to our profile on Twitter as well as the possibility to interact with the posts and the functions of Twitter, as well as to measure whether users reach our online offer via the advertisements placed by us on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
  • We use functions of the network XING. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time one of our pages containing Xing functions is accessed, a connection to Xing servers is established. As far as we are aware, no personal data is stored in this process. In particular, no IP addresses are stored or usage behavior evaluated. Privacy policy: https://www.xing.com/app/share?op=data_protection. .